One of the most common things we heard from contractors during our early testing was this: "I know I need to follow up. I just don't always know what to say."
The follow-up call is the hardest part of the bid process for a lot of contractors — not because they're not capable, but because crafting the right message for the right customer at the right stage of the conversation takes mental energy that's hard to find at the end of a long day.
So we built something to help.
The AI Message Assistant lives directly on your bid detail page. When you're ready to follow up on a bid, you don't have to navigate anywhere or copy information into another tool. Everything the AI needs — the customer's name, the job type, the bid amount, how long it's been since you submitted — is already there.
You choose the mode. If the bid is still in the draft stage and you're about to send it to the customer for the first time, use Draft initial message. The AI will write a professional introduction that summarizes the scope of work, the price, and invites the customer to reach out with questions.
If the bid has already been sent and you're checking in, use Draft follow-up message. The AI generates a brief, natural follow-up — personalized to the customer and the job — that you can copy and send via text or email in seconds.
What makes the message assistant genuinely useful — not just a generic template generator — is the optional context field. Before hitting Generate, you can add a note about anything the AI should factor in: "They mentioned the budget was tight." "Deciding between us and one other contractor." "Met them at a referral from the Johnson job." "They want to start before summer."
That context gets woven into the generated message. The result reads like something a human wrote, because it's based on real information about a real conversation.
The goal isn't to replace the contractor's voice — it's to remove the friction that causes follow-ups to not happen at all. When drafting a message takes thirty seconds instead of five minutes, you follow up more often. When you follow up more often, you win more bids.
The AI Message Assistant is available now on every bid detail page. Open a bid, scroll to the AI Message Assistant section, and try it on your next follow-up.